Whenever any program comes on television they will change the channel. This class is aware of this issue but they don’t want to talk about it. I decided middle class as my target audience. To break this, it is important to make people think and make them talk it out. It is the unending cycle of secrecy and misconception. Because of social pressure and misconceptions people don’t want to discuss on this infected people many times don’t want to disclose this even to their spouses.
Social isolation is more fearful than actual death. It is full of myths, misconception and secrecy. As HIV is very much related to sex, and sexuality people do not want to discuss on it in healthy manner. But still our society is not in position to accept this virus as a fact. Because of many Medical bodies, NGOs, social organizations and government’s efforts more and more people are becoming aware of this issue.
Of the 31-43 million adults with HIV infection - the global estimate in end-2003 - more than 9.5 million are in Asia.
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